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For pastors, avoiding the topic of evangelism cannot become the default choice.

Evangelism has the ability to make some of us very uncomfortable. We worry about offending people. We agonize over saying something wrong, unorthodox, or unhelpful that might end up leading someone further from Christ in lieu of closer to him.

While we certainly don’t want to share Jesus carelessly or apart from the spirit’s leading, avoiding evangelism out of fear is not a God-honoring option. There is no ‘perfect’ way to share Christ—we’re told to do it and do it boldy trusting that the seeds we plant will bear fruit in his timing.

As D.L. Moody famously said, “Frankly, I sometimes do not like my way of doing evangelism. But I like my way of doing it better than your way of not doing it.”

For pastors, avoiding the topic of evangelism cannot become the default choice. For the church to continue thriving, we need everyone—churchgoers young and old—to buy into a shared passion for the spreading of the gospel. If our hearts are truly for the unbelievers—those who haven’t yet heard the good news of God’s love for them—we’ll be willing to face discomfort, difficulty, and even the possibility of failure to share it with them.

Here are some ways to practically encourage evangelism in our churches, organizations, and personal lives:

Create a culture of evangelistic accountability

I am always conscience of the shoes I’m supposed to fill—I sit, after all, in Billy Graham’s chair and preach at D.L. Moody’s pulpit. Evangelism, for obvious reasons, should be my middle name.

One of my goals during my time at the BGC has been to create a culture of evangelistic accountability to serve as a reminder of its importance to our organization. …

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